Variations of red, grey, and teal make up the majority of their clothing line.ĭesigning products with a strong sense of consistency contributes to the quality of their products and what makes them a well-trusted brand across the globe. Their line of products has a cohesive colour palette which complements the deliberateness behind their product design. Ski boots for kids, jackets for women, or the Gore-Tex Pants for men, are just some examples of how far the brand has expanded. Drawing inspiration from the world around them (you know, crisp snow and dramatic landscapes), Atomic designs sporty yet timeless products. Quality In The Design Though Atomic became known for their high-quality skis, the brand eventually expanded to include a multitude of other products for skiers. Men, women, and children alike will find everything they need with Atomic. The Atomic quality is attributed to their meticulous attention to detail, experience in the field, and their willingness to innovate. Not only have they created some of the best skis that are fun to glide in, many athletes have won championships across the world. Since Atomic’s explosive beginnings, they’ve persevered with a relentless spirit. Within the first two years, Rohrmoser produced more than 2,000 skis––40 of which were hand-carved in his home workshop and made only of wood. You’ll find high-quality skis, boots, goggles, and poles as well as well-fitting and performance driven apparel with Atomic.Ĭarving Out A BeginningNearly eight decades ago, Atomic got its start by Alois Rohrmoser in the Austrian Alps as a small ski company. About Atomic CanadaBuilt in the slopes of Austria by skiers for skiers, Atomic is one of the leading brands in alpine sports gear.
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